Cuvinte cheie
date personale
date comportamentale
IA predictivă
RGPD
platforme digitale supradimensionate
Rezumat
Studiul abordează problematica identificării unor temeiuri legale pentru procesarea datelor personale ale utilizatorilor de către platformele care dețin o poziție dominantă pe piața de servicii specifice, reflectată în decizia CJUE din 4 iulie 2023, în cauza C-252/21, Meta Platforms Inc. Decizia CJUE va avea reverberații masive asupra manierei în care instanțele naționale și autoritățile de supraveghere cu atribuții în materia controlului prelucrării datelor personale vor aplica prevederile art. 9 alin. 1 RGPD, pentru tehnologiile cookies care selectează date de navigare pe site-urile partenerilor comerciali ai unei platforme digitale supra-dimensionate și care implică stocarea unor „categorii speciale de date cu caracter personal”, a căror procesare este în principiu interzisă. Pe cel de-al doilea palier, decizia CJUE marchează imposibilitatea, pentru platformele digitale, de a selecta temeiuri legale precum executarea contractului ori interesul legitim al operatorului de date, atunci când colectează datele personale și, îndeosebi, datele comportamentale ale utilizatorilor, în contexte care sunt ireconciliabile cu necesitatea efectivă a executării unor obligații contractuale.
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